2:30 – 3:30 PM

With its tremendous economic growth, Asia is one of the world’s most dynamic markets for entrepreneurs. The Internationalization of Entrepreneurship discussion presents two professors who have studied the rise of entrepreneurship in Asia. Professor He and Professor Liu will deliver a comparative study of the internationalization of small and medium size entrepreneurial firms in China and India. They will also discuss the changing role of marketing in Asian countries.

Ben Liu
Professor of Marketing, Lender School of Business, Quinnipiac University

Professor Ben Liu has a Ph. D. in Marketing from the State University of New York at Buffalo, a Master of Art in Religion from the Trinity Evangelical Divinity School, a Professional Managers’ Program degree from Tunghai University. He speaks Mandarin Chinese, Taiwanese, and Japanese. He is currently a professor of Marketing at the Lender School of Business at Quinnipiac University. His professional positions include: Managing Director at Teamwood Corporation, Taiwan; Purchasing Supervisor at General Instrument Microelectronics; Marketing Manager at ATW Electronics; and Export Manager at Chang-Shing Iron Works. Professor Liu researches in the areas of Cross-cultural, Service Quality, Customer Satisfaction & Loyalty, Trust, Internet Marketing, New Product Strategy, Buyer-Seller Negotiations, and Industrial Marketing. He teaches Marketing Management, New Product Development, International Marketing, International Business, Promotion Management (including Integrated Marketing Communication), Marketing Research, Marketing Strategy, Negotiations, Business Marketing. Professor Liu is a member of The International Association for Conflict Management (IACM), The Institute for Operation Research and Management Science (INFORMS), American Marketing Association (AMA), Association for Consumer Research (ACR), Academy of Marketing Science (AMS), and Strategic Management Society (SMS).

Xiaohong He
Professor of International Business, Lender School of Business, Quinnipiac University

Xiaohong He is professor and the founder of International Business Department at the School of Business, Quinnipiac University. Professor He received her Ph.D. from The University of Texas at Dallas in International Management Studies. Professor He has published many articles in refereed academic journals and has written books. Her research areas are multinational corporations, international monetary system, global entrepreneurship, globalization, etc. Professor He teaches International Business and has received the Excellence in Teaching Award at Quinnipiac University.